Dallas Movie Theater One of 15 Nationwide to Host Magical Hologram for Now You See Me: Now You Don’t

Entertainment Industry Embraces Cutting-Edge Technology for Marketing

The entertainment industry continues to innovate with technology, as evidenced by Lionsgate’s latest promotional campaign. This month, the film studio is partnering with Proto Hologram to bring a unique and interactive experience to moviegoers.

First-of-Its-Kind Promotion in Cinemas

Lionsgate has announced that fifteen theaters across the United States will host holographic appearances by cast members from their upcoming film, Now You See Me: Now You Don’t. This marks a groundbreaking initiative as it combines cutting-edge technology with traditional cinema marketing. The Dallas Movie Theater, located at Cinemark Webb Chapel, is one of these selected venues.

Hologram Selfies and Interactive Experiences

The holograms will be on display starting November 14, 2025, the day before the film’s release in theaters. Patrons can take selfies with the cast members who will appear as if they are present in person. Using Proto Hologram technology, these virtual appearances will allow moviegoers to capture unique memories of their favorite actors and actresses.

According to Kevin Grayson, Lionsgate Worldwide Distribution president, this promotion is designed to create buzz and anticipation for the film’s release. “This amazing technology borders on magic,” he said, adding that it provides a perfect way to hype up the movie before its theatrical debut.

Tech Behind the Scenes

Proto Hologram has been at the forefront of developing advanced holographic solutions for various industries, including entertainment. The company’s technology is already in use for other innovative projects, such as bringing AI Jerry Jones to life on the field during games at AT&T Stadium.

“This represents a new milestone for holographic experiences in cinemas and the largest theatrical activation Proto has ever delivered,” said David Nussbaum, Founder and Chairman of Proto Hologram. The company’s technology will bring the characters from Now You See Me: Now You Don’t directly into theater lobbies, providing an engaging and memorable experience for moviegoers.

Release Date and Cast Members

The film features a star-studded cast, including Jesse Eisenberg, Isla Fisher, Dave Franco, Justice Smith, and Ariana Greenblatt. The storyline revolves around the Four Horsemen, who join a new generation of illusionists in their quest to expose diamond heiress Veronika Vanderberg (Rosamund Pike). The film promises thrilling illusions that will captivate audiences across the country.

With this innovative promotion, Lionsgate is setting a new standard for film marketing. Moviegoers in Dallas and other participating cities can look forward to an exciting experience that combines the magic of holograms with the excitement of seeing their favorite actors up close and personal.