Key Highlights
- Jordan Brand Basketball debuts its Class of 2025 with four elite hoopers.
- The new partnerships represent Jordan Brand’s dedication to connecting with the next generation of talent and culture.
- Players include Sarah Strong, Kiyan Anthony, Cameron Boozer, and Cayden Boozer.
- Each player has a strong background in basketball and personal connections to the brand.
The Jordan Brand Class of 2025: A New Generation of Hoopers
Jordan Brand Basketball recently welcomed its newest class, featuring four elite players who are set to make waves in both college and professional basketball. This move marks a significant step for the brand as it continues to build its NIL (Name, Image, and Likeness) roster, focusing on connecting with the next generation of talent.
Sarah Strong: A Promising Freshman at UConn
Leading the charge is Sarah Strong, who was named the top recruit in her class. During her freshman season at the University of Connecticut (UConn), she averaged over 16 points and nearly nine rebounds per game. Her achievements included being awarded National Freshman of the Year and All-American honors, all while helping guide UConn to a National Championship win.
“Being part of Jordan Brand is honestly a huge honor,” says Sarah. “Jordan is a symbol of greatness and confidence, so being part of the family feels very surreal.”
Kiyan Anthony: Son of Carmelo and a Shining Star at Syracuse
Kiyan Anthony, the top New York prospect in his class, joins Jordan Brand Basketball after earning MVP honors at the 2025 Jordan Brand Classic. A standout player for Long Island Lutheran High School (Brookville, NY), Kiyan averaged more than 15 points per game during his senior season and was given his first pair of Jordans by Michael Jordan himself.
To be part of the Jordan Brand family, to me, means carrying on a legacy,” says Kiyan. “I want my legacy to be more than just basketball. I want it to be on and off the court, giving back to the community, doing everything I can to uphold my last name and carry the torch.”
Cameron Boozer: The No. 1 Power Forward in His Class
Cameron Boozer, the top power forward in his class, is set to make an impact at Duke University as a Preseason ACC Rookie of the Year and Preseason First Team All-ACC selection. A three-time recipient of the Florida Mr. Basketball award and two-time National Boys Basketball Player of the Year winner, Cameron brings a wealth of experience and accolades to Jordan Brand.
“Greatness is about being consistent: showing up and trying to get better every day,” says Cameron. “Being able to follow in the footsteps of great Jordan athletes who I grew up watching, carrying forward the history and culture of the brand, is special for sure.”
Cayden Boozer: A Five-Star Recruit at Duke with a Family Legacy
Completing the Class of 2025 is Cayden Boozer, Cameron’s twin brother. As one of the top five-star recruits and a fellow Duke freshman, Cayden brings his own set of accolades to Jordan Brand Basketball. The brothers led Christopher Columbus High School (Miami, Florida) to four straight state championships and a national title in 2025. They also swept all three age groups at Nike Peach Jam championships.
“There are so many great players who have been a part of the Jordan Brand family, and being able to align myself with those greats is an amazing opportunity,” says Cayden. “Like they did for me, I want to set an example for the next generation, working to reach my maximum potential on the court while being a good role model in the community.”
Expanding Jordan Brand’s NIL Portfolio
The announcement of these new partnerships represents more than just individual player growth; it signals a broader strategic move by Jordan Brand Basketball. By expanding its NIL portfolio to include top men’s players for the first time, the brand is setting itself up to play an even larger role in shaping the future of college and professional basketball.
“The Class of 2025 joins a roster that includes some of the game’s top young talent,” says Jordan Brand Basketball. “Together, we will work to inspire athletes around the world to strive for greatness.”
A Legacy in Motion: Building the Next Generation
Through its new partnerships with Sarah Strong, Kiyan Anthony, Cameron Boozer, and Cayden Boozer, Jordan Brand is not only investing in the future of basketball but also in the next generation of athletes. Each player brings a unique blend of talent, determination, and community spirit that aligns perfectly with the brand’s core values.
As they take their first steps into college and professional basketball, these players are poised to make significant impacts both on and off the court. For Jordan Brand Basketball, this move is about more than just signing athletes; it’s about fostering a culture of excellence and setting an example for young players everywhere.
Key Highlights
- Jordan Brand Basketball debuts its Class of 2025 with four elite hoopers: Sarah Strong, Kiyan Anthony, Cameron Boozer, and Cayden Boozer.
- The new partnerships represent the brand’s dedication to connecting with the next generation of talent and culture.
- Each player has a strong background in basketball, including awards, achievements, and personal connections to the brand.
- The move signals Jordan Brand Basketball’s expansion into its first men’s NIL portfolio, focusing on shaping the future of college and professional basketball.
