- Apple introduces new AirTag with expanded connectivity range and improved findability.
- New AirTag features more powerful Precision Finding and a louder speaker for enhanced locateability.
- AirTag now compatible with Apple Watch Series 9 or later and Ultra 2 or later, offering a wrist-based locating experience.
- Industry-first security features ensure user privacy and protection against unwanted tracking.
New AirTag Enhances Locateability for Users
Apple has unveiled the next generation of its best-selling item finder, the AirTag. This update includes an expanded finding range and a louder speaker, making it easier than ever to locate lost items.
The new AirTag is powered by the second-generation Ultra Wideband chip found in devices like the iPhone 17 lineup and Apple Watch Series 9 or later. This technology allows for more precise locating using haptic, visual, and audio feedback, guiding users from up to 50% farther than before.
Enhanced Range and Findability
AirTag now offers a louder speaker that enables users to hear their item from twice as far. Paired with its enhanced Precision Finding capabilities and distinctive new chime, the AirTag makes it easier for users to find hidden items such as keys or wallets.
Integration with Find My Network
The Find My network, a crowdsourced network of Apple devices, helps track lost items by detecting their location through Bluetooth technology. With AirTag, this network becomes even more effective, providing users with the assurance that they can locate important belongings.
Share Item Location for Enhanced Recovery
AirTag integrates seamlessly with Share Item Location, an iOS feature designed to help users recover misplaced items by sharing their location temporarily and securely with trusted third parties, such as airlines. This partnership has led to a significant reduction in baggage delays and lost luggage incidents.
According to SITA, a leading IT provider for airlines, using Share Item Location has reduced baggage delays by 26% and incidences of truly lost or unrecoverable luggage by 90%. Access is granted only to authorized personnel via secure Apple Account or partner authentication, ensuring privacy and security.
Security Features and Environmental Responsibility
The new AirTag is designed with industry-first protections against unwanted tracking. It incorporates cross-platform alerts and unique Bluetooth identifiers that change frequently, adding an extra layer of security for users.
In terms of environmental responsibility, the AirTag is crafted with 85% recycled plastic in its enclosure, 100% recycled rare earth elements in all magnets, and 100% recycled gold plating in all Apple-designed printed circuit boards. The packaging is also made from 100% fiber-based paper that can be easily recycled.
Pricing and Availability
Available for the same price as its predecessor, the new AirTag is priced at $29 per single unit or $99 for a four-pack. Personalized engraving is available for free during checkout on apple.com and the Apple Store app. The AirTag requires an iPhone with iOS 26 or later, or an iPad with iPadOS 26 or later to function.
For those interested in accessories, the Apple-designed FineWoven Key Ring is also available in five beautiful colors: fox orange, midnight purple, navy, moss, and black. It features 68% recycled content and costs $35 per unit.
The new AirTag represents a significant advancement in locateability technology, combining cutting-edge chip technology with user-friendly design to meet the needs of individuals who frequently lose important items.
