. In a car, that’s just the wrong technology.” Despite the partnership with an Apple-like firm, Ferrari is sticking to its roots.
Sleek and Smart: The Interior Design
The interior of the Luce is a marvel of modern design. Soft-edged screens, primary-color displays, and brushed aluminum finishes in cool grey, matte silver, and light champagne gold create a visually stunning environment. However, it’s the use of tactile controls that truly sets this car apart.
Rows of machined metal switches await the driver’s touch, offering an engaging experience for those who prefer traditional controls. Even where screens are used—such as in the gauge cluster and center infotainment screen—the design employs a layered OLED display with cut-outs to create visual interest and clarity.
A Glassy Future: From Dashboard to Center Console
The Luce’s dashboard is framed by sleek aluminum, with OLED graphics seemingly floating at different levels. This design approach extends even to the center console, where a clock can become a chromometer or a compass, all with real needles in their glowing centers.
More glass flows from the center console, with suede-covered lids opening butterfly-style and closing with a satisfying magnetic click. The shift knob is also made of glass, a smooth shot-glass-sized knob that slides easily through machined gates in the surround.
Corning’s advanced glass technology ensures these components are shatter-resistant and scratch-proof.
When everything is flat, you stop absorbing the information,” Ives told us at a roundtable. “In a car, tactile controls make for a more engaging experience.” This sentiment echoes Ferrari’s commitment to preserving the essence of driving while embracing modern technology.
The Luce marks a significant shift in Ferrari’s design philosophy, blending luxury with cutting-edge innovation. It’s an electric vehicle that retains the traditional charm of its brand, proving that even in the realm of electric cars, tradition and tech can coexist beautifully.
