Key Highlights
- Prime Video’s Ad-Free subscription becomes Prime Video Ultra for $4.99 a month starting April 10, 2026.
- The new subscription will include up to five concurrent streams and exclusive access to 4K/UHD streaming.
- Customers can switch to the annual plan at $45.99, offering a 23% discount from the monthly rate.
- The Prime Video benefit is included with a Prime membership priced at $14.99 a month or $139 a year.
Prime Video’s Shift to Ultra: A Month in the Making
Amazon, you might think this is new, but… it’s been brewing for months. Prime Video’s Ad-Free subscription becomes Prime Video Ultra for $4.99 a month starting April 10, 2026. You’re not seeing double; that price is indeed lower than the current $5.49.
Now, let’s break it down: Five concurrent streams instead of three, and you can download up to 100 titles for offline viewing—up from a mere 25.
These are significant bumps in the feature set, but they come with a twist. It’s all about the money, isn’t it?
The Numbers Game
And here’s the kicker: Switching to the annual plan at $45.99 is cheaper than paying monthly. Amazon is playing its cards right; it’s a 23% discount from the current monthly rate. But hey, who really likes discounts?
The Core of Prime
Prime membership comes with the core benefits: HD (High Definition), HDR (High Dynamic Range), and now Dolby Vision. These are free with your Prime membership, but they’re part of a bundle that’s already priced at $14.99 a month or $139 a year. Prime Video Ultra is just an add-on for those who want more.
Exclusive Access
The new Ultra subscription will deliver exclusive access to 4K/UHD streaming, but don’t get too excited. That’s the only thing that’s truly exclusive. You still get the same selection of Amazon MGM Studios-produced originals and more, including Original series like Fallout, Reacher, The Boys, The Lord of the Rings: The Rings of Power, and The Summer I Turned Pretty; Original movies including He of State, Red One, Road House, and The Accountant 2.
Exclusive live sports from the NFL, NBA, WNBA, NASCAR, NWSL, and The Masters are part of the package too.
Prime Video Ultra is currently for the U.S. only. Sign up for the weekly Amazon Privacy Policy Opt out anytime. Live TV and events, like sports, may still include ads with Prime Video Ultra.
The concurrent stream and download limits apply across your account profiles, and sub-limits per title, device, and provider may apply. 4K/UHD video, Dolby Vision, and Dolby Atmos features apply to Prime movies and TV shows and depend on your internet service bandwidth and device capabilities. Not all content is available in all resolutions.
