Key Highlights
- Post Malone will perform the halftime show at AT&T Stadium for the annual Thanksgiving game between the Dallas Cowboys and the Kansas City Chiefs.
- The Red Kettle Kickoff is a tradition that has been running for 29 years, supporting The Salvation Army’s work in communities nationwide.
- This year marks Post Malone’s honor to be part of this tradition as a fan of the Dallas Cowboys and a supporter of The Salvation Army.
- The halftime show will feature some of the biggest entertainers from various genres, including country, rock, and hip-hop.
Post Malone’s Thanksgiving Halftime Show: A Tradition Continues
Long before his global music success, Post Malone was a die-hard fan of the Dallas Cowboys. This year, he will return to his roots by performing at the annual Thanksgiving halftime show, a tradition that has been celebrated for nearly three decades.
A Legacy of Giving Back
The halftime show is not just an entertainment spectacle; it’s also a significant fundraiser for The Salvation Army’s Red Kettle Campaign. Since its inception in 1997, the event has featured some of the biggest names in music and entertainment, including Reba McEntire, Kenny Chesney, and Selena Gomez.
“Every ring of a bell is a reminder that small acts of generosity can spark real joy,” said Charlotte Jones, chief brand officer and co-owner of the Dallas Cowboys. “We’re proud to stand with The Salvation Army once again and are so excited for our biggest fan, Post Malone, to share his immense talent and energy with fans nationwide.”
Malone’s Connection to Football
Post Malone’s deep connection to Texas and the Dallas Cowboys is well-documented. He grew up as a Cowboys fan and has been attending games since he was young. “I’m from Texas,” Post Malone said, “and I grew up a Cowboys fan and have been watching this halftime show for years. It’s a real honor to be part of the Red Kettle Kickoff with The Salvation Army and the Dallas Cowboys and help bring hope to so many people.”
A Lineup of Entertainment
The Thanksgiving Day game has featured an eclectic mix of performers, from country legends like Reba McEntire and Kenny Chesney to pop stars such as Selena Gomez and The Jonas Brothers. This year’s lineup will showcase Post Malone’s unique blend of country, rock, and hip-hop music, setting the stage for a memorable performance.
“For nearly three decades, the Dallas Cowboys and the Gene and Jerry Jones Family have been dedicated partners to The Salvation Army,” said Commissioner Merle Heatwole, national commander of The Salvation Army in the United States. “Their unwavering commitment has helped bring hope and care to our most vulnerable neighbors, and we’re deeply thankful to Post Malone for helping us kick off the holiday season.”
The halftime show will take place on November 27 at AT&T Stadium, where the Dallas Cowboys will face the Kansas City Chiefs. This year’s event marks a continuation of a long-standing tradition that brings together music, entertainment, and philanthropy in service to the community.
