Key Highlights
- AMC Theatres introduces a new Popcorn Pass for $29.99 per month before taxes.
- The pass offers 50% off large popcorns every day and includes one free refill per day.
- The promotion launches on Cyber Monday, December 1, 2024, coinciding with Thanksgiving releases.
- Eligible AMC Stubs members can purchase the pass at any time throughout the year.
New AMC Popcorn Pass Offers Half-Off Large Popcorns Year-Round
AMC Theatres is revamping its strategy to attract and retain moviegoers by introducing a new discount pass that offers significant savings on concession items. The Popcorn Pass, priced at $29.99 per month before taxes, provides members of the Stubs loyalty program with a 50% discount on large popcorns every day of the week.
This initiative comes as AMC prepares to capitalize on the year-end box office season, which will feature several highly anticipated releases such as Wicked: For Good, Zootopia 2, and the new SpongeBob movie. The pass also includes an existing perk of one free refill per day for Stubs members. According to AMC, this offer is designed to make it easier for guests to enjoy their favorite snacks each time they visit the theater.
Launch Date and Duration
The Popcorn Pass will launch on Cyber Monday, December 1, 2024, marking a strategic move by AMC as the holiday season kicks off. The promotion is set to run through December 31, 2026, providing ample time for movie enthusiasts to take advantage of this offer.
Conditions and Eligibility
To participate in the Popcorn Pass program, individuals must be members of AMC’s Stubs loyalty program. There is no charge to join the basic tier of Stubs. The discount on large popcorns is only valid for in-theater purchases and does not apply to mobile orders.
Additionally, the passholder must use their own pass, and a photo ID is required.
AMC notes that this new offering replaces the previous AMC CLASSICS Annual Bucket promotion, which provided Stubs members with discounts on a bucket of popcorn and allowed for one same-day refill. The new Popcorn Pass is available at all AMC locations in the United States, except for California, where there are no AMC CLASSICS locations.
The company also highlights that tens of millions of guests have already signed up to enjoy the benefits of the Stubs program. With a variety of membership options, including the free tier, AMC aims to cater to a wide range of customers, from casual moviegoers to frequent viewers.
Background on Popcorn in Moviegoing
Despite the rise of varied menu offerings, popcorn remains a staple in movie theaters. The snack is so deeply ingrained in the moviegoing experience that AMC CEO Adam Aron attempted to sell its popcorn in retail establishments. In some locations, especially those in the Los Angeles area, a large popcorn can cost up to $11.99, making it comparable to other concession items like chicken tenders or pizza.
Carrie Trotter, senior vice president of marketing for AMC, stated, “The AMC Popcorn Pass makes it easier than ever for guests to enjoy the treat they love each time they visit.” This new pass is expected to add significant value and enhance the overall moviegoing experience for AMC’s patrons.
Conclusion
The introduction of the AMC Popcorn Pass is a strategic move by the company to strengthen its competitive position in the highly saturated movie theater market. By offering substantial savings on popcorn, AMC hopes to attract more customers while also encouraging existing Stubs members to stay loyal. As the holiday season approaches, this promotion could prove particularly beneficial for AMC as it seeks to boost sales and maintain its leadership in the industry.
For more information on how to join the Stubs program or purchase the Popcorn Pass, interested individuals can visit the AMC Theatres website. Stay tuned for updates on upcoming releases and promotions from AMC as the year-end box office season heats up.
