- Nike’s Book 2 “Rising” sneaker launches today with a black and orange colorway.
- The shoes are expected to sell out quickly due to limited production numbers.
- Devin Booker’s previous shoe line saw significant secondary market profits, raising hopes for the new collection.
- Nike’s standard 60-day return policy applies, making this a low-risk flip opportunity for resellers.
The Release of Nike’s Book 2 “Rising”
Nike has announced the launch of its latest collaboration with basketball star Devin Booker. The Book 2 “Rising” sneaker will retail at $145 and is set to drop today, January 03, 2026, at 7 AM PST online through Nike’s SNKRS app and select physical locations.
A Unique Launch Strategy
While the “Rising” sneakers are available for purchase, they come with a unique twist. The first drop in this collection, the “Phoenix,” is set to release on January 16, 2026, and the “Spiridon” will follow shortly after. The Book 2 line opens with a black and orange colorway that pays homage to the Phoenix Suns, Booker’s team.
Previous Success: A Lesson in Reselling
The release of the first shoe in this series, the “Rising,” is expected to be a significant opportunity for resellers. The Book 1 had an unusual rollout that caused problems for both resellers and fans. For instance, the “Chapter One” colorway was exclusively launched at Art Basel Miami in December 2023 with only 500 numbered pairs, immediately hitting the secondary market at over $1,900—more than 12 times the retail price.
Devin Booker himself criticized Nike for this release strategy.
In a recent interview, he agreed that the launch at Art Basel Miami was not ideal and suggested that it should have been launched in Phoenix, where he plays. However, despite the criticism, celebrities like Drake, DJ Khaled, and Kevin Durant received pairs, while regular fans were left out.
Learning from Past Mistakes
The “Mirage” colorway of the Book 1 served as a closer comparison to the expected performance of the “Rising.” It sold out within minutes at $140 retail and flipped on StockX for upwards of $250, showing that the initial release can significantly impact resale prices. Other Book 1 colorways followed similar patterns, with most general releases pulling in $180-$250 on the secondary market.
The limited production numbers of the Book 1 kept resale values steady even during general releases, which is a key factor to consider for this new release. The “Rising” being the debut colorway adds appeal, as launch colorways typically perform better than later releases due to higher demand and limited supply.
Low-Risk Flip Opportunity
Nike’s standard 60-day return policy means that resellers can take a relatively low-risk approach. Setting up presale listings can help lock in early profits, as margins are down across the board but volume is up. Flipping sneakers remains plenty profitable, with some of the biggest profits seen since 2009.
For those not interested in reselling, purchasing a few pairs could still turn modest profit.
The worst-case scenario is being out of pocket for shipping costs if resale doesn’t materialize. However, the potential to make some money before the new year makes this an attractive opportunity for sneaker enthusiasts and resellers alike.
Setting your alarms for 10 AM EST tomorrow could be just what you need to start the year off on a high note with a few units that should turn modest profit. Will Nike finally get the production numbers right? Only time will tell, but this first release is certainly an interesting test run for the rest of the series.
