Key Highlights
- Zales partners with comedian and actress Chloe Fineman for the “Not Another Candle” Collection.
- The collection launches on November 18, 2025, to offer holiday shoppers unique and fun jewelry options.
- Each piece in the 20-piece capsule is designed to be both timeless and stylish, catering to men and women.
- Pricing ranges from $49.98 to $1,499.98, available exclusively online at Zales.com.
Zales Launches Humorous Holiday Jewelry Capsule with Chloe Fineman
Home News Business Wire announced today that jewelry retailer Zales has partnered with celebrated comedian and actress Chloe Fineman to launch the “Not Another Candle” Collection, a holiday capsule designed to bring humor and heart into gifting this season.
A Unique Holiday Gift Solution
The “Not Another Candle” Collection aims to solve one of the most common dilemmas faced by holiday shoppers: finding a gift that is both personal and not predictable. Fineman, known for her wit and style, curates a 20-piece capsule that offers something special for every jewelry lover. The collection includes classic tennis bracelets, colorful gemstone huggies, stackable chains, charms, and statement rings, all designed with a mix of playfulness and polish.
“I wanted to curate a collection that makes people smile the way a perfect gift does — something personal, fun, and not at all expected,” says Chloe Fineman.
An Exclusive Online Launch
The capsule will debut exclusively on Zales.com and across their digital channels beginning November 18, 2025. Prices range from $49.98 to $1,499.98, making it accessible for a wide range of shoppers while still offering luxury options. The collection is designed with the modern jewelry lover in mind, blending timeless Zales essentials with trend-driven styles.
Branding and Market Strategy
This collaboration with Fineman aligns with Zales’ broader branding strategy to reframe fine jewelry as an everyday expression of self-style rather than a purchase reserved for milestones. Lisa Laich, Signet’s Chief Marketing Officer, says, “We wanted to work with Chloe because she embodies confidence, creativity, and humor — qualities that perfectly align with how we see today’s jewelry lovers.”
Fineman’s voice adds a fresh perspective to the gifting experience, encouraging shoppers to celebrate individuality, spontaneity, and sparkle even when time is short. The launch comes as part of Zales’ ongoing Own It rebranding effort introduced in Spring 2025.
About Zales
With a century-old legacy, Zales continues to redefine modern gifting by offering meaningful pieces that reflect individual taste and style. This partnership with Fineman not only enhances the brand’s appeal but also reflects its commitment to craftsmanship, value, and self-expression.
Zales remains a trusted destination for fine jewelry that celebrates love, milestones, and everyday moments, making every piece as meaningful as the memory it represents.
