Aaron’s Transforms Race Weekend Into Celebration of Customer Loyalty and Youth Opportunity

Aaron’s Transforms NASCAR Championship Weekend into Community Celebration

In a bid to foster community engagement and youth empowerment, Aaron’s partnered with Front Row Motorsports for the 2025 NASCAR Championship Race Weekend. This strategic collaboration aimed to combine fan excitement with significant community impact.

Community Activation: A Day of Fun and Learning for Local Youth

The company teamed up with the Boys & Girls Clubs of the Valley – Gilbert Branch, hosting a transformative event at a local Aaron’s store near Phoenix Raceway. Ten young members from the Club had the opportunity to explore the Front Row Motorsports hauler during an exclusive tour. They also participated in a live remote broadcast with KALV-FM and were graced with a personal appearance by FRM driver Zane Smith, who signed autographs and shared valuable insights on pursuing dreams in professional racing.

Isaiah, a Boys & Girls Club member, expressed his excitement: “I was able to meet Zane.

We had great food and tons of cool NASCAR stuff. This was really fun and thank you for the tour of that hauler!”

VIP Race-Day Experience for Sweepstakes Winner

Stephanie Cooley, who won Aaron’s Fastlane to Phoenix Sweepstakes, received an exclusive VIP race-day experience. She enjoyed behind-the-scenes pit tours, driver meet-and-greets, premium hospitality suites, and trackside access. Stephanie shared her gratitude: “Thank you, Aaron’s, for this incredible experience. I’m excited to watch the race… and root for Zane as well!”

Aaron’s Mission of Celebrating Customers and Investing in Youth

These events reflect what Aaron’s stands for – celebrating loyal customers while investing in the next generation. Steve Olsen, President of Aaron’s, expressed: “Whether it’s an unforgettable experience at the Championship Race or creating lifelong memories for local teens, we’re proud to open the doors of this exciting sport to the communities we serve.”

Marcia Mintz, President and CEO of the Boys & Girls Clubs of the Valley, added: “Partnerships like this with Aaron’s don’t just create fun memories – they expand our members’ horizons and show them new possibilities for their futures.” This initiative underscores how shared experiences can have a lasting impact on communities that Aaron’s serves.

Aaron’s, headquartered in Atlanta, is a leading technology-enabled, omnichannel provider of lease-to-own and retail purchase solutions. With approximately 1,200 Company-operated and franchised stores across 47 states and Canada, as well as its e-commerce platform Aarons.com, the company continues to innovate and engage with communities through unique partnerships.